Luqman Explorers.

ClientDalael Centre
RoleProduct & UX/UI Designer
TeamDesign + Dalael content team
Timeline2021 – 2022
PlatformWeb app · Arabic (RTL)
Luqman landing page — 'Discover the world with Luqman'

The brief.

Dalael Centre teaches children's character and Islamic values through Qur'anic stories — patience, honesty, brotherhood — the kind of material that usually lives in a worksheet or a PDF. It gets finished because a parent asked, not because a child wants to open it again tomorrow.

They came to us for a web app. Not a course, not a quiz bank — something a kid would choose to come back to on their own.

"Don't build a classroom. Build somewhere they want to go back to."

The idea.

Instead of designing a curriculum, we designed a trip. Every child signs up as an Explorer — boy or girl, their own little scout avatar — picks a country and an age, and lands on a hand‑drawn world map dotted with camps (معسكرات).

Each camp is built around one story: الفتيان — the Youths of the Cave, a Qur'anic story of faith and friendship — was one of the camps live at launch, alongside a camp on friendship itself. Organizations and schools can also spin up private camps of their own for their own kids.

Onboarding — choose your Explorer avatar
The world map of camps: The Camp, The Muster, The Gathering, My Library
Step 01 · Structure

One camp, four journeys.

Every camp opens onto a short run of journeys (رحلات), and every journey opens onto a handful of daily missions — read a chapter, answer a reflection question, mark it done. The staircase from "camp" down to "today's task" never has more than three steps in it.

Step 02 · Reward system

A passport, not a progress bar.

Completion is tracked on a passport (جواز السفر) that fills in per journey — a metaphor kids already understand from real travel. Finishing a journey unlocks a badge, finishing a camp unlocks a medal, and the whole camp ends in a certificate they can download and keep.

Step 03 · Tone

A camp, not a classroom.

Task states read like a scoutmaster, not a teacher's red pen: "Mission accomplished" sits next to "Not done yet, no worries" — never a hard fail, always a next step back into the story.

Step 04 · Community

The gathering.

الملتقى pulls kids out of solo reading into a shared camp: a live map of where friends are, an evening "samar" session — named after the Arabic tradition of gathering after dark to talk — and a wall to share what they picked up along the way.

Camps overview — public and private camps
The passport — journey completion tracked per camp
Daily camp missions with encouraging status copy
The Gathering — shared camps map and evening story sessions

The ship.

Luqman shipped as part of Dalael Centre's Arabic‑language offering — built right‑to‑left from the first wireframe, not retrofitted afterward. Two public camps ran at launch, with the private‑camp model letting schools and community groups run their own cohorts on the same system.

A separate guardian account type sits alongside the Explorer account, so a parent can watch a child's progress without ever taking over their map — the passport, badges and certificates stay the child's own.

Inside a camp — journeys framed by their Qur'anic verse

What shipped.

3
Reward tiers
Badges per journey, medals per camp, a certificate per program — completion made visible at every scale.
2
Account types
Explorer accounts for kids, guardian accounts for parents, sharing one map without sharing one login.
RTL
Arabic‑first
Designed right‑to‑left from the first wireframe — layout, iconography and motion all mirrored on purpose.
Downloadable certificate of completion
My Library — a child's saved lessons, framed as a backpack of kits

What I'd do again.

Borrow a metaphor kids already trust. A passport, a campfire, a badge — none of it needed explaining, which meant the onboarding copy everywhere else could stay short.

Reward the small unit, not just the big one. Daily missions needed their own tiny payoff, or the passport felt too far away to matter on an ordinary Tuesday.

Write for the child, review with the parent. Every task label went through a two‑person read: does an eight‑year‑old find this rewarding, and does a parent recognize the story it's teaching?

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