Senior Product Designer, UX researcher and mentor based in Riyadh — I turn complex problems into interfaces people actually enjoy using.
I'm a Senior Product Designer with a strong track record of delivering user‑focused digital experiences across diverse industries. I specialize in transforming complex challenges into intuitive, high‑impact solutions through attention to detail and a deep understanding of user needs.
Collaborating closely with cross‑functional teams, I value strong partnerships and inclusive design processes. I'm also passionate about mentoring future designers, and built a career‑path framework to help them grow — something I now put into practice as a UX Mentor on ADPList.
Outside of design, I explore new technologies, draw inspiration from art and nature, and spend time with my team and family.
Two concurrent senior design engagements, running the same UX practice across different product teams.
Mentoring emerging product designers online, and built the career‑path framework I use to guide them.
The longest‑running engagement of my Riyadh chapter, spanning several client product teams.
Led the development of an enterprise design system for NWC's digital products and designed its native iOS and Android customer app.
Designed the Dotcare mobile app from scratch — research, information architecture, prototyping — replacing the group's old app on both stores and lifting the business's ROI.
A nine‑month engagement designing property platforms for one of Dubai's real‑estate developers.
Two years across an IPTV launcher, a delivery app and e‑commerce sites — my first chapter working with Nordic product teams.
Where the practice started — research, wireframes and prototypes for early‑stage products.