Hi, I'm Ziad.
Expert Product Designer, UX researcher and mentor based in Riyadh — I turn complex problems into interfaces people actually enjoy using.
I'm a Product Designer with a strong track record of delivering user‑focused digital experiences across diverse industries. I specialize in transforming complex challenges into intuitive, high‑impact solutions through attention to detail and a deep understanding of user needs.
Collaborating closely with cross‑functional teams, I value strong partnerships and inclusive design processes. I'm also passionate about mentoring future designers, and built a career‑path framework to help them grow — something I now put into practice as a UX Mentor on ADPList.
Outside of design, I explore new technologies, draw inspiration from art and nature, and spend time with my team and family.
Where I've shipped.
One of two concurrent Riyadh engagements — embedding the same UX practice inside Lean's product teams.
The second concurrent engagement, running product design work across Astek's teams.
Mentoring emerging product designers online, and built the career‑path framework I use to guide them.
The longest‑running engagement of my Riyadh chapter, spanning several client product teams.
A year and a half as senior UX designer on JAWRAA's product team.
Led the development of an enterprise design system for NWC's digital products and designed its native iOS and Android customer app.
A short freelance engagement shaping the UX of Munaseb's platform.
Six months of senior UX design on Sejel Technology's digital products.
A six‑month senior UX design contract with WSM.
Taught UX design to students at the Information Technology Institute, alongside client work.
Designed the Dotcare mobile app from scratch — research, information architecture, prototyping — replacing the group's old app on both stores and lifting the business's ROI.
A nine‑month engagement designing property platforms for one of Dubai's real‑estate developers.
Two years across an IPTV launcher, a delivery app and e‑commerce sites — my first chapter working with Nordic product teams.
Where the practice started — research, wireframes and prototypes for early‑stage products.
Still learning.
Education
-
Bachelor's Degree, Illustration
-
User Experience Nanodegree
Certifications
-
HCI: Human‑Computer Interaction
-
Customer Experience Professional Certificate
-
Design for a Better World with Don Norman
-
User Research — Methods and Best Practices
-
UX Tech‑Ambassador
-
UX Design Fundamentals
-
Emotional Design: How to Make Products People Will Love
-
Data Analysis
-
Foundations of User Experience (UX) Design
-
After Effects for UX Design